Park Sale Process Continues; Company States That If Sold, Parks Will Continue
To Operate As Ongoing Concerns
NEW YORK, Dec. 12 /PRNewswire-FirstCall/ -- On a call this morning with
investors and analysts, Six Flags, Inc. [NYSE: SIX] President and CEO Mark
Shapiro discussed new Corporate Alliances and revealed new entertainment and
marketing initiatives for the Company's parks in 2007. These include:
* Thomas & Friends(TM): -- In an agreement with HIT Entertainment, a
leading provider of quality preschool entertainment, Six Flags will
build special Thomas & Friends playlands in several Six Flags parks in
2007. The themed areas will include attractions and rides featuring
Thomas the Tank Engine and other friends from the Island of Sodor. In
addition, Sir Topham Hatt, Controller of the Railway, will be available
daily for meet & greets and photo opportunities. This deal marks the
first of its kind for Thomas & Friends with a US amusement park.
* The Wiggles. In an agreement with world-leading children's entertainers
The Wiggles, Six Flags will build unique "Wiggles World"-themed areas in
its US branded parks over the next five years. Six Flags parks will be
the exclusive North American destinations to find "Wiggles Worlds,"
three of which will debut at Six Flags for the 2007 season, including
one at Six Flags Great Adventure in Jackson, NJ. These areas will
include Wiggles-themed rides; a stage show performed by Dorothy and
Friends with multiple daily performances; play areas; monitors for
showing Wiggles video clips and songs; a Yummy Yummy Cafe; and kiosks to
sell Wiggles merchandise. The Wiggles will also market Six Flags during
their annual North American tour.
* Tony Hawk. Expanding on the company's successful relationship with
skateboard legend Tony Hawk, Six Flags will introduce two Tony Hawk-
themed family spinning coasters in 2007. The rides will be designed as
full extreme sports experiences and Tony Hawk merchandise will be
available at the ride exit. The agreement calls for additional Tony
Hawk rides at more Six Flags parks over the next several years. Hawk is
one of the top ten most recognizable athletes in the world among 12-to-
24-year-olds and has created one of the best-selling award-winning video
game franchises of all time with over $1 billion in sales. He also has
his own clothing line and next year will release an animated movie.
* mtvU. MTV's 24-hour college network, broadcast to more than 7 million
students at over 750 institutions nationwide, will bring emerging
artists bubbling up on the college music scene to five Six Flags parks
for mtvU-branded concerts during Summer 2007. The concerts will
feature two to three bands per show, which will include a headlining act
and the area's best local college act. mtvU also will put its marketing
resources behind these concerts, which will be in addition to Six Flags'
previously announced weekly Summer Concert Series.
* Cold Stone Creamery. Cold Stone Creamery, known for serving the
highest quality, most creative ice cream experience, will become a Six
Flags Corporate Alliance partner. Under this multi-year agreement, Six
Flags will open and operate Cold Stone Creamery locations in its branded
parks; issue in-store promotional offers at Cold Stone Creamery stores
around the country; and a Cold Stone Creamery ice cream flavor will be
named for Six Flags and offered at stores nationwide.
* Heinz. Heinz, the most global U.S.-based food company with a world-
class portfolio of powerful consumer brands, will become a Six Flags
Corporate Alliance partner. Through a new multi-year agreement, Heinz
will become the 'Official Ketchup of Six Flags Theme Parks,' and receive
branding in the parks. Six Flags will use Heinz Ketchup and other
condiments at park restaurant locations and the companies will
collaborate on a number of co-branded marketing promotions, including
peel-away labels on Heinz Ketchup bottles where consumers can win prizes
by going online to www.sixflags.com.
* Holiday in the Park. The Company will add its popular Holiday in the
Park experience, where parks feature holiday and winter themed shows and
events during December, to two new parks next year, Six Flags Fiesta
Texas in San Antonio and Six Flags Marine World in Vallejo, CA.
* Expanded Dining Experiences. Six Flags will continue to diversify the
park dining experience, adding Panda Express and Greek cuisine from
Ted's Coney Island to its food lineup in several parks.
"This will be the first year we're able to put our 'family-friendly' stamp
on a full Six Flags season, from preparation to execution. Our plans to
diversify the family entertainment experience are well underway and that
strategy will permeate the entire company," said Six Flags President and CEO
"These new programs and others in development will build on the improved
guest experience which is changing the way people think of Six Flags. I am
optimistic all our initiatives will coalesce in 2007, making the Six Flags
brand synonymous with an entertainment experience that delivers for the entire
Beyond the national deals, individual Six Flags parks are also planning to
launch a variety of entertainment and celebratory offerings for the upcoming
* Six Flags Over Texas. Six Flags Over Texas has announced that it will
join with Cirque Productions to launch an original stage show, Cirque
Dreams Coobrila, an acrobatic extravaganza.
* La Ronde. La Ronde, the Company's Montreal-based park, will be
celebrating its 40th Anniversary in 2007 with 40 events over 40 days.
* Six Flags Over Georgia. Six Flags over Georgia will mark its 40th
Birthday this year, and is planning a variety of activities focused
around the history of the park.
* Six Flags Kentucky Kingdom. Six Flags Kentucky Kingdom announced that
2007 will mark the largest expansion in its history, a re-launch of its
popular waterpark, with a new water ride featuring cutting-edge
technology that will be the first of its kind in North America.
* The Great Escape. The Great Escape in Lake George, NY announced a new
Tornado water ride for 2007. As a special offering for the park's
biggest fans, only Six Flags 2007 Season Passholders will be able to
ride the Tornado on weekdays from May 28 until the park's full-time
season begins on June 22, 2007.
* Six Flags Great America. Operation SpyGirl, a new original live action
adventure show created and produced exclusively for Six Flags by the
creator of the Emmy- and Golden Globe Award-winning dramatic series
"24," will launch at Six Flags Great America in Gurnee, IL.
The Company also reiterated that it would reach a decision on potential
asset sales by the end of the year and added that if the parks are sold it
will be strictly as ongoing concerns.
"Whether we continue to own these parks or sell them, all nine parks under
consideration will be open for business in 2007 and beyond," said Shapiro.
"In fact, to reward loyal customers of Magic Mountain in California, we're
announcing that each season pass purchased by the end of February will come
with a free kids season pass."
In addition, Shapiro announced that single-day main gate ticket prices for
all Six Flags parks will not be increased for 2007.
Six Flags, Inc. is the world's largest regional theme park company.
Founded in 1961, Six Flags is celebrating its 45th Anniversary in 2006. Six
Flags, Inc. is a publicly-traded corporation (NYSE: SIX) headquartered in New
Forward Looking Statements:
The information contained in this news release, other than historical
information, consists of forward-looking statements within the meaning of
Section 27A of the Securities Act and Section 21E of the Securities Exchange
Act. These statements may involve risks and uncertainties that could cause
actual results to differ materially from those described in such statements.
These risks and uncertainties include, among others, Six Flags' success in
implementing its new business strategy. Although Six Flags believes that the
expectations reflected in such forward-looking statements are reasonable, it
can give no assurance that such expectations will prove to have been correct.
Important factors, including factors impacting attendance, such as local
conditions, events, disturbances and terrorist activities, risk of accidents
occurring at Six Flags' parks, adverse weather conditions, general economic
conditions (including consumer spending patterns), competition, pending,
threatened or future legal proceedings and other factors could cause actual
results to differ materially from Six Flags' expectations. Reference is made
to a more complete discussion of forward-looking statements and applicable
risks contained under the caption "Cautionary Note Regarding Forward-Looking
Statements" and "Risk Factors" in Six Flags' Annual Report on Form 10-K for
the year ended December 31, 2005, which is available free of charge on Six
Flags' website http://www.sixflags.com.
SOURCE Six Flags, Inc.
CONTACT: Wendy Goldberg, +1-212-652-9393/