Growth Drivers

Innovative products and programs

Six Flags is at the forefront of innovation in our industry and we are home to dozens of industry-first and world-record-breaking rides. Our strategy is to invest nine percent of annual revenue into capital projects, and introduce a new ride or attraction in every park every year.

Improving ticket yields

One of our biggest growth opportunities is to further improve ticket yields through modest annual price increases. Simultaneously, our goal is to improve our guests’ experiences by introducing new and exciting attractions in every park every year, and providing a fun, safe, and clean environment.

Season Pass / Membership Pass penetration

Season Pass Holders and Members are our most valuable guests as they visit our parks multiple times throughout the season. During the 2016 season, 60 percent of our attendance came from Pass Holders, up from 30 percent in 2009.

In-park initiatives

In addition to our thrilling rides and shows, guests have the opportunity to play games, eat, and purchase souvenirs when they visit our parks. Our culinary sales are growing due to enhanced offerings and our All Season Dining Pass, which allows guests to eat during every visit throughout the season.

International licensing

The Six Flags brand is well-known throughout the world. We believe we can license our brand and utilize our operational expertise to bring Six Flags thrills to markets outside of North America. Currently we have signed agreements with partners in Dubai, China and Vietnam.

North American waterpark strategy

Adjacent waterparks allow us to expand our addressable market; create demand for season passes by providing additional value; leverage our significant active pass base to sell combination upgrades at higher prices; and grow our margins.

Revenue ($MM's)

(1) 2009 Revenue restarted to include Six Flags Great Escape Lodge and Indoor Waterpark, which was consolidated for reporting purposes beginning January 1, 2010